Founders
Partnership beyond capital: craft, judgement, and enough time to do the work properly.
Companies that sit in the overlap.
Itigai takes its name from Ikigai: the place where what you love, what you’re good at, what the world needs, and what you can be paid for meet. We incubate and back businesses that live in that same intersection.
Customers
Real need first. If it doesn’t serve people who will pay for and rely on it, it isn’t Itigai.
Investors
Businesses built so that purpose and returns pull in the same direction, not against each other.
Inspired by Ikigai. Built for founders, customers, and investors, together.